Sales
The people responsible for producing all advertising revenues for a station, the sales department must understand the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales personnel or Account Executives who specialize in National, Regional and Local sales.
REQUIREMENTS: Many sales positions require experience, but it is a position newcomers to broadcasting can get into.
The Sales Assistant works within established Sales Department guidelines to maximize station revenue opportunities from an order entry, traffic and…
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