Announcers are a radio station's "voice" and are often the people with whom the public identifies. This person introduces programs and music, reads commercial copy and public service announcements, and is involved in the overall public presentation of the station. At smaller stations, many announcer positions are part-time and duties overlap into other areas.
REQUIREMENTS: Excellent communications skills and the ability to think on your feet are obvious necessities in staying on-the-air. In today's digital world, even radio personnel need to know how social media works to promote your program and your station.