Website Hubbard Broadcasting
Description:
The Senior Account Executive grows advertising revenue across linear, streaming (CTV/OTT) and digital platforms by managing a book of key local and regional accounts and developing significant new business. This role owns the full sales cycle, from prospecting and needs analysis to multiplatform proposals, negotiation and campaign delivery, and partner closely with research, creative services, traffic and digital teams. This role reports to the Director of Sales.
Responsibilities:
Job Responsibilities- Meet or exceed monthly, quarterly and annual revenue and new business targets
- Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
- Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
- Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
- Manage a book of key direct and agency accounts as a strategic marketing partner
- Run needs-analysis meetings and build custom proposals grounded in client business goals
- Negotiate rates, packages and terms while protecting inventory value and pricing integrity
- Present post-campaign results and recommendations to drive renewals and upselling
- Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
- Track market trends, competitive media spending and political, seasonal and category opportunities
- Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
- Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
- Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.
Requirements:
Qualifications- 5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
- Proven record of meeting or exceeding revenue goals and closing new direct business
- Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
- Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
- Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
- Bachelor's degree in marketing, communications, business or equivalent experience
- Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
- Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
- Familiarity with Wide Orbit.
- Sits, stands and walks on a regular basis
- Ability to communicate in English both verbally and in writing
- Dexterity to manipulate computer keys, cell phone and other office equipment
- Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
- Prepare reports, business correspondence, and business proposals
- Quick and clear thinking required
- Ability to gather and organize large amounts of data and search for patterns and connections
- Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.
Contact:
Hubbard Broadcasting
Additional Information
This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.
Compensation and Benefits
When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations.
For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/
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