Digital Content Producer

Digital Content Producer

  • Full Time
  • New Orleans
  • January 31, 2024



The Digital Content Producer position will require night and weekend work and overtime, as needed, depending on breaking news and major stories. The expectation is that work will be done in the office. Remote work only allowed in situations where illness or exposure to illness could compromise the office setting.


Writing compelling content and headlines for stories from a variety of sources, including: press releases, reporter scripts, live press conferences, live reporter stories, and social media posts. Clipping and uploading videos and providing them with similarly compelling headlines and thumbnails. Writing self-generated content. Use digital and social analytics to inform content decisions, in consultation with the senior digital producer Assist with all WWL-TV digital, mobile, social, audio and streaming products, with an emphasis on ensuring quality in content, SEO strategy, story layouts, headline testing, and conversational push alerts, etc.


Experience: 1 – 3 years BA or BS in communications or journalism and/or experience operating in a journalistic newsroom setting. Sound news judgment and a love for reading and producing news journalism. A good work ethic and ability to collaborate with others. Samples of some of your writing work. A completed writing and AP style test (no more than 45 minutes in duration). Travel: Rarely: less than 10% Work Environment Set: Office: normally performed in a typical interior/office environment. Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc. Premion, a division of TEGNA, is the one-stop shop OTT advertising platform for regional and local advertisers. Through our direct relationships with over 100+ top-tier content providers, Premion simplifies the OTT buying process by placing ads alongside premium long-form (full-episode) and live streaming content across more branded networks than any other platform – in just one easy transaction. Premion’s advertising platform delivers advanced targeting and seamless integration across multiple networks. Advertisers are assured access to brand-safe and fraud-free, guaranteed inventory that reaches the fastest growing and highly engaged OTT audiences. About TEGNA TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.


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