Integrated Digital Specialist

Integrated Digital Specialist

  • Full Time
  • Charleston
  • TBD USD / Year
  • Salary: TBD
  • WOWK-TV is an equal opportunity employer.
  • July 18, 2024

Website WOWK-TV WOWK-TV

WOWK-TV

Description:

As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s Tactive Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.
Responsibilities
• Digital marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Generate new digital marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market’s sales team in generating synergy revenue
• Effective closer
• Consistently communicate with clients
• Effective in “four-legged” call situations

Responsibilities:

• Digital marketing services sales lead and subject matter expert in your market • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets • Establish, maintain and grow meaningful client relationships • Generate new digital marketing services business and grow business from existing clients • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services • Conduct educational forums and/or seminars for clients • Be an effective partner with the market's sales team in generating synergy revenue • Effective closer • Consistently communicate with clients • Effective in "four-legged" call situations

Requirements:

Education: BA or BS in Business, Marketing, Advertising or Communications preferred

Contact:

Kim Walker
You must apply online to be considered for this position. Please go to: www.nexstar.tv to access all career opportunities for WOWK-TV and Nexstar Media Group, Inc. WOWK-TV is an equal opportunity employer.

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