AE will generate new and service existing local accounts, ensuring all financial goals of TV station are being exceeded, while developing and maintaining relationships with agencies and clients. Must have the ability to manage and enhance direct relationships with agencies and clients to promote station image and perception. The ability to identify the needs of advertisers and prepare custom sales presentations with solutions to those needs is necessary. Responsibilities include; developing and creating new programs to maximize revenue from existing clients, continual development of new business revenue streams. Maintaining a customer friendly attitude and dedication to customer needs, being prepared with all information needed (including historical budget, last years’ share, this year’s budget, targeted share for day-parts used or any other historical or present information) that sales management requires to make sound and informed business decisions. All other duties as assigned.
A Bachelor’s degree in advertising, marketing or equivalent related experience is required. Requires analytical and technical skills to analyze specific sales situations. Experience with “One Domain”, “CMR”, and “OSI” software applications a plus. Must demonstrate the effective recognition, oral and written communication skills to influence external contacts. Requires one to two years of sales experience with a prior radio or television background preferred. This position requires candidate to work 100% in Boston office. WHDH is an Equal Opportunity Employer.
Requirements:Requires one to two years of sales experience with a prior radio or television background preferred
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