The Local TV Growth Sales Manager will identify and drive sales strategies for Atlanta Local Media in order to attain revenue and share goals through development of overall direction, product and training for all products. Strategize and work collaboratively with all sales managers and the entire sales organization to successfully execute the traditional, digital and business development needs of Univision Local Media. The ideal candidate will possess exceptional leadership, communication and project management skills and be well versed in traditional and 3rd party digital ad products. This position works in partnership with management team and account executives to identify clients’ traditional & digital marketing needs and integrate them into sales solutions. Solutions are multi-platform in nature, integrating the traditional Radio platform along with non-traditional, digital assets and new media platforms. Digital assets include station website core products including display advertising, streaming across all devices, desktop, mobile and tablets plus 3rd party Ad products including but not limited to Reach Extension products, Search and Social Media.
Responsibilities:Job Responsibilities Attain local revenue goals, monthly, quarterly and annually and grow Atlanta Market share on Television and other platforms. Be the internal expert and resource for all things related to digital media. Influences, trains and motivates the development of the Atlanta Local Media sales staff on growing our traditional revenue, digital revenue and business development streams and introducing new products during weekly sales meetings. Responsible for hiring, training, and performance management of sellers. Coaching, setting goals and working to keep them motivated and engaged. Maintain a pipeline of sales professionals to build a strong talent pool for future needs. Conducts individual coaching sessions and performs mid-year and annual reviews for direct reports. Conducts weekly and monthly local sales reporting as needed Sets monthly, quarterly and annual goals for individual AE’s. Tracks performance and determines accountability measures. Coordinate sales efforts, develop multi-product marketing solutions and communicate changes in direction, products, expectations, processes and standards Drives sales, pricing, packaging and launch of new digital products Responsible for presentation development Partner with Research and Marketing to ensure that all Traditional & Digital Media information is current and accurate. Analyze market trends and competitive initiatives with monthly Miller Kaplan Audit Reports Continually tracts digital media metrics to ensure growth and the utilization of the full product set. Conducts continuous research on the latest industry trends, preliminary tests and consumer behavior analysis in order to develop new ideas for the Atlanta market in order to generate further revenue. Develops strong relations with internal department heads and external customers including key relationships at local and national agencies as well as direct clients.
Requirements:Required Skills & Experience 3-5 years of Television/Radio sales management experience Strong problem solving and communication skills Valid driver’s license with good driving record is required. Ability to prioritize and work in a result oriented, rapidly changing, dynamic and fast-paced environment that requires collaboration across multiple stakeholders and constituents Demonstrated history of success in a goal-oriented, highly accountable environment Action-oriented, effective communicator with strong leadership and development skills Able to think strategically, act tactically and effectively manage multiple projects Must be proficient in Microsoft PowerPoint, Excel, and Outlook Excellent written and oral communication skills, bilingual preferred Ability to work independently with little supervision Desired Skills & Experience Bachelor’s degree (B.A) from four-year college or university in marketing, advertising, sales and/or broadcasting Must have good working knowledge of broadcast radio industry, internet and mobile media platforms, terminology, and analytics Must have strong interpersonal and relationship building skills with the ability to create solid business relationships and develop a sense of team with the AE’s and managers Must have knowledge in local media advertising, competitive strategies, product marketing, product management and team management Must be analytical, detail-oriented and possess strong project management, organizational, problem solving and time management skills Must be a creative and innovative thinker Eligibility Requirements Must be willing to work from office in Atlanta, GA. Employment/education will be verified Applicants must be currently authorized to work in the United States on a full-time basis Physical Requirements Ability to stand, walk, bend, type, edit, reach and sit for up to (8) hours Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Apply here: https://corporate.univision.com/careers/ About Univision Communications Inc. As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as 10 cable networks including Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 61 television stations in major Hispanic markets across the United States. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
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