Account Executive

Account Executive

Website lightning100 Tuned In Broadcasting, Inc.

Nashville's Independent Radio - Lighting 100


The ideal candidate will be experienced in selling media advertising and/or marketing solutions in a multi-platform environment with proven success. The candidate must be a self-starter, assertive, vibrant and outgoing with excellent communication skills. This candidate should possess a professional appearance, be an outstanding presenter, one who is highly organized, able to multi-task, deadline driven, and able to demonstrate superior interpersonal and collaborative skills. The ideal candidate should already be knowledgeable about the metrics of traditional media, especially radio, television and print, and preferably familiar with the metrics of new media


  • Serve as an advertising/marketing consultant and sales specialist for Tuned In Broadcasting's (TIB) various media products and services. Brainstorm ideas for prospective clients using the company's FM radio station ("Lightning 100") integrated with various TIB interactive media products. The goal will be to generate new business for the radio station's web site and other integrated programs utilizing TIB's various on-air, on-line and mobile products
  • Perform normal sales functions including (but not limited to) the following: prospect for new business, set appointments, conduct fact finding, solve problems, propose solutions, close sales, service accounts, develop and manage an independent account list, and adhere to all TIB corporate policies and procedures while conducting such activities
  • Develop and manage the marketing of advertising platforms to clients through various methods utilizing (but not limited to) the following: Lightning 100's FM radio station, the live internet stream of Lightning 100's FM signal, Lightning 100's web site and its sub-brand micro-sites. Support this process by selling on-line sponsorships, banner advertising, unique links, classified advertising, podcasts of various station programs and audio streams, relevant audio/video/photo files, mobile advertising, SMS text messaging, on-line merchandising, e-commerce and on-line contests and promotions as required;
  • Have superior command of a personalized sales presentation of the company's various products and services, and be able to deliver it flawlessly and passionately to any internal or external audience;
  • Attend and actively participate in daily sales meetings and all other required meetings as determined by sales management;
  • Submit all necessary paperwork associated with new and/or existing clients in a timely manner, including (but not limited to) the following: credit applications, sales contracts, insertion orders, promotional worksheets, production orders, and/or any other documentation as requested by sales management;
  • Submit all regular required weekly sales reports by a pre-determined deadline set by sales management
  • Responsible for all after-the-sale follow-through activities, including (but not limited to) the following: attendance and representation at all client-sponsored events and remotes, perform post-buy analysis, seek repeat business, and the COLLECTION OF ALL AMOUNTS DUE by each client on assigned personal account list
  • Comply with published departmental requirements, the TIB Sales Department Handbook, TIB Sales Compensation Policy, and TIB General Employee Handbook. Adhere to all policies and procedures noted within each
  • Perform as a “team player” within the department while striving to achieve individual monthly, quarterly and annual sales goals
  • Follow directives of the Director of Sales & Marketing (DOS), General Manager (GM) and Owner
  • Follow all of the regulations, laws, and policies of all governmental and regulatory agencies which influence station operation or policies.


  • Bachelor’s Degree in Business / Marketing or equivalent work experience (4)
  • 2+ years of successful outside sales experience (media/digital sales)
  • Proficient in MS Office (Word/Excel/PowerPoint)
  • Valid driver’s license, subject to DMV check.
  • Proficient user of Google Business Suite and Adobe Creative Products a plus.


Please send email with subject line "Account Executive" and include a brief paragraph about how you will spend your first 30 days at Lightning 100. Please submit example advertising campaigns, sales successes, sales metrics or any experiences that will help you to stand out.

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