Digital Sales Lead

Digital Sales Lead

Website Townsquare Media Tuscaloosa


Digital Sales Lead

*This is an in-office position that requires you to work closely and collaboratively with a team.*

As a Digital Sales Lead, you will provide cross-platform full funnel digital marketing solutions to our existing and new clients for their success and growth. Townsquare Ignite has proven to be a local leader in providing custom digital solutions for all-sized local businesses.

Your responsibility will be to identify and grow digital business with advertisers in local communities. You’ll manage business relationships to ensure that the clients’ needs and objectives are met. You will serve as the expert digital sales resource within a team, assisting them with closing business, as well as developing new business on your own. This is a fast-paced, client-facing role in which you will need to be able to handle multiple clients and opportunities daily.


  • Responsible for pipeline management and meeting digital sales goals, individually and for the team
  • Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
  • Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
  • Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
  • Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business
  • Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
  • Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
  • Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives
  • Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions


  • Proven track record of digital sales quota achievement
  • Proven track record of selling digital marketing products (Search, Social, Programmatic)
  • Proven track record of success in growing new business
  • Advanced knowledge and understanding of digital research tools and methodologies
  • Superior presentation, interpersonal & communications skills
  • IAB Certification (preferred)
  • BA/BS degree
  • Minimum 2 years of digital sales experience
  • PowerPoint, Excel experience

Please apply online at our website Benefits
  • Competitive base plus UNCAPPED commission plan
  • 3 Weeks PTO
  • 9 Paid Holidays (Two personal/floating Holidays)
  • Health, Dental, Vision
  • 401(K)
  • World Class training opportunities and client solutions, including access to our own DMP
  • Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
Why Townsquare Ignite? Townsquare Ignite is a division of Townsquare Media—the third-largest broadcasting company in the country. We help business owners reach their ideal customers with a combination of programmatic advertising, search engine marketing, and more. Why You’ll Love Working at Townsquare Ignite We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights! TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.