Digital Sales Lead

Digital Sales Lead

  • Full Time
  • Trenton
  • June 1, 2023

Website Townsquare Media


The Princeton/Trenton market of Townsquare Ignite, owned and operated by Townquare Media, is looking for a Digital Sales Lead.
As a Digital Sales Lead, you will provide cross-platform full funnel digital marketing solutions to our existing and new clients for their success and growth. Townsquare Ignite has proven to be a local leader in providing custom digital solutions for all-sized local businesses.

Your responsibility will be to identify and grow digital business with advertisers in local communities. You’ll manage business relationships to ensure that the clients’ needs and objectives are met. You will serve as the expert digital sales resource within a team, assisting them with closing business, as well as developing new business on your own. This is a fast-paced, client-facing role in which you will need to be able to handle multiple clients and opportunities daily.


  • Responsible for pipeline management and meeting digital sales goals, individually and for the team
  • Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
  • Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
  • Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
  • Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business
  • Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
  • Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
  • Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives
  • Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions


  • Proven track record of digital sales quota achievement
  • Proven track record of selling digital marketing products (Search, Social, Programmatic)
  • Proven track record of success in growing new business
  • Advanced knowledge and understanding of digital research tools and methodologies
  • Superior presentation, interpersonal & communications skills
  • IAB Certification (preferred)
  • BA/BS degree • Minimum 2 years of digital sales experience • PowerPoint, Excel experience


Apply Online
  • Competitive base plus UNCAPPED commission plan
  • 3 Weeks PTO
  • 9 Paid Holidays (Two personal/floating Holidays)
  • Health, Dental, Vision
  • 401(K)
  • World Class training opportunities and client solutions, including access to our own DMP
  • Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities
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