Marketing Strategy Lead/Multi-Media Account Executive

Marketing Strategy Lead/Multi-Media Account Executive

  • Full Time
  • Knoxville
  • August 31, 2022

Website SummitMediaCorp SummitMedia

SummitMedia is an integrated broadcasting, digital media co.


SummitMedia Knoxville, TN is seeking a full-time talented multi-media account executive who thrives in a fast-paced working environment. We are identifying competitive individuals with a proven track record of over-achieving sales goals. In return, we offer a career opportunity with an innovative and stimulating work environment with one of the best teams in the business.

Serving the largest and most loyal audience of listeners and clients in East Tennessee – the four-station group of Star 102.1, Hot 104.5, 100.3 The Wolf, and Awesome 93.1 – offers the best training, resources, benefits, and support to its family of employees. The Knoxville group strives to maintain the highest level of excellence while staying on the forefront of the most advance technologies. We embrace our successes and are laser-focused on future growth in each of our programming, sales, digital, and promotional departments.


The Marketing Strategy Lead works under the direction of the Sales Manager to maintain and grow existing business/relationships with our key accounts. Identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio.


Account Executive: • Proven top sales performer with a track record of over-achieving sales goals, min. 3yr. experience in industry and/or role. • Able to identify client business needs and proactively develop customized advertising solutions to meet client objectives • Have strong listening and presentation skills and the ability to quickly building lucrative client relationships • Knows how to use today's innovative technologies in a business environment • Stay abreast of the competitive landscape and emerging technologies to best position SummitMedia in the marketplace • Possess rare people skills which allow you to get out in front of problems and proactively provide solutions • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means. • Service accounts with avails, presentations, promotions, and research. • Conceptualize and communicate creative ideas. • Follow through on production for new business clients. Skills & Abilities: • Excellent written and verbal communication skills required. • Strong problem solving and persuasive abilities. • Ability to creatively develop new advertising accounts. • High work ethics and standards. • Ability to meet deadlines and detail orientation. • Proven sales success preferred. • Self-starter with sense of urgency. • Creative and customer-focused. • Ability to interact and influence others in a positive manner while learning and working in a fast-paced, successful team environment. • Thorough knowledge of broadcast industry related to inventory, ratings, research and demographics. • Computer proficiency. Education: Bachelor's degree in Business or related field preferred. Experience: • Prior radio sales experience preferred. • Sales of other media or related fields will be considered.

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