Website Sinclair Broadcast Group
Description:
WHAM is Rochester’s news and marketing leader in Upstate New York. We’re hard-working, we’re award winning, and we believe in the value of each and every member of our team. WHAM-TV/WUHF-TV is looking for an enthusiastic, motivated Marketing Consultant who will meet or exceed revenue goals by creating strategic client advertising campaigns that drive desired business results. We are looking for a consultative sales professional who can connect with clients and help them achieve their business objectives through effective TV and digital advertising.
Responsibilities:
In this position you will:- Generate revenue for the station and meet monthly sales goals through effective outside sales techniques
- Develop new business and create results for clients through a consultative sales process
- Research and build campaign solutions, including overall branding and creative to ensure campaign execution meets client expectations
- Establish trusting relationships with clients, community, and Sinclair and meet all commitments with adequate preparation, delivery and follow through
- Grow your book of business in alignment with sales goals while identifying companies that are expanding, relocating, and/or hiring
- Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of sales goals
- Grow share of clients’ advertising spend while increasing their overall spend
- Manage all aspects of your book of business by being the main point of contact for your clients and having consistent communication
- Support quality deliverables to drive client results
- Support collection of receivables
- Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, and closing
- Develop capabilities to produce creative and effective campaigns
Requirements:
Qualifications:- 1-3 years in Media Sales or related experience preferred and an excellent understanding of TV, digital advertising, media plans, advertising marketplace, and key competition
- Passion for contributing to a sales team with a positive mindset
- Effective relationship building, customer service, communication and negotiation skills
- Maintain proactive communication with supervisor on sales and marketing activities
- Superior business acumen related to new media, digital interactive initiatives and social media required
- Bachelor’s degree preferred in marketing/advertising majors
- Ability to quickly recover from adversity
- Ability to effectively communicate, build rapport and relate well to all kinds of people
- Proficient in Microsoft Office (Word, Excel, and PowerPoint)
- Professional appearance a must
- Reliable transportation and a satisfactory driving record.
Contact:
Apply Online
Apply Online at https://edyy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2002/job/11155
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