Marketing Consultant

Marketing Consultant

  • Full Time
  • Rochester
  • October 21, 2023

Website Sinclair Broadcast Group


WHAM is Rochester’s news and marketing leader in Upstate New York. We’re hard-working, we’re award winning, and we believe in the value of each and every member of our team. WHAM-TV/WUHF-TV is looking for an enthusiastic, motivated Marketing Consultant who will meet or exceed revenue goals by creating strategic client advertising campaigns that drive desired business results. We are looking for a consultative sales professional who can connect with clients and help them achieve their business objectives through effective TV and digital advertising.


In this position you will:
  • Generate revenue for the station and meet monthly sales goals through effective outside sales techniques
  • Develop new business and create results for clients through a consultative sales process
  • Research and build campaign solutions, including overall branding and creative to ensure campaign execution meets client expectations
  • Establish trusting relationships with clients, community, and Sinclair and meet all commitments with adequate preparation, delivery and follow through
  • Grow your book of business in alignment with sales goals while identifying companies that are expanding, relocating, and/or hiring
  • Meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives and develop a strategy to support achievement of sales goals
  • Grow share of clients’ advertising spend while increasing their overall spend
  • Manage all aspects of your book of business by being the main point of contact for your clients and having consistent communication
  • Support quality deliverables to drive client results
  • Support collection of receivables
  • Build and enhance sales skills, to include effective story-telling, prospecting and relationship-building, negotiation, and closing
  • Develop capabilities to produce creative and effective campaigns


  • 1-3 years in Media Sales or related experience preferred and an excellent understanding of TV, digital advertising, media plans, advertising marketplace, and key competition
  • Passion for contributing to a sales team with a positive mindset
  • Effective relationship building, customer service, communication and negotiation skills
  • Maintain proactive communication with supervisor on sales and marketing activities
  • Superior business acumen related to new media, digital interactive initiatives and social media required
  • Bachelor’s degree preferred in marketing/advertising majors
  • Ability to quickly recover from adversity
  • Ability to effectively communicate, build rapport and relate well to all kinds of people
  • Proficient in Microsoft Office (Word, Excel, and PowerPoint)
  • Professional appearance a must
  • Reliable transportation and a satisfactory driving record.


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