Website Nexstar Media


The Social Media Digital Producer is primarily responsible for ensuring all stories posted to meet specific copyediting standards for publication. This person will ensure stories are packaged in a manner that grows pages per session and search traffic. As the person aware of each story on they will also oversee the organization of homepage content, as well as social media and mobile app content distribution.


Essential Duties & Responsibilities:
  • Develops and leads winning strategy for station content
  • Expert understanding of Facebook, Twitter, and other social media platforms
  • Copyedit all stories on prior to publishing (Watching for libel, typos, standards, packaging, accuracy, attribution, and extra sources)
  • Manage homepage and primary sub-pages to reflect top stories and content
  • Edit headlines to maximize CTR; use software tools to help in this effort
  • Update older trending stories by re-packaging with relevant SEO best practices
  • Push engaging and breaking stories on mobile apps and desktop
  • Generate meaningful audience engagement on social media without baiting; encourage Click Through Rate
  • Conduct regular site analysis and inventory; boost high performing pages
  • Regularly monitor analytic tools, social media, and competition to ensure the website is always current and is featuring relevant, trending, and fresh content
  • Work with producers and reporters on adding video and wordcount to web stories


Requirements & Skills:
  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
  • Expert copyeditor with proficiency in AP Style and SEO best practices
  • Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred
  • CSS, Flash and other relevant technology skills is a plus
  • Proficiency in Google Analytics, Chartbeat, Social Flow, and WordPress (Google Analytics and Trends certification is a bonus)
  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments
  • Understanding of high engagement social media posting
  • Excels in fast-paced, sometimes high-pressure, work environment
  • Highly detail-oriented with excellent news judgment
  • Ability to multi-task and flexible with schedule in times of breaking news, severe weather, etc.
  • Responds positively to feedback
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on an occasional basis.


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