Digital Content Producer

Digital Content Producer

  • Full Time
  • Huntsville
  • December 17, 2023

Website Nexstar Media


The Digital Content Producer is responsible for writing content and updating, curating high-performing content, crafting homepage layouts driven by data, and helping to report news — everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal, local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.


  • Write stories for the web and other digital platforms
  • Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation.
  • Monitor all forms of media (print, TV, digital, blogs and social) for breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
  • Expert understanding of Facebook, Twitter, Instagram and other social media platforms
  • Use WHNT social medias to build/reinforce brand recognition and push readers to television
  • Write excellent headlines that grow audience and engagement
  • Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
  • Reviews all copy and will correct errors in content, grammar and punctuation following AP Style and formatting guidelines
  • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
  • Checks reference material such as books, news files, public records to obtain relevant facts
  • Shoots and edits content for digital and occasionally on-air
  • Understand different ways to tell a story, particularly producing short videos and choosing great photos
  • Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
  • Flexibility to perform duties
  • Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
  • Ensures all content meets company standards for journalistic integrity & production quality
  • Performs other duties as assigned
  • Promote and distribute news content on social media


  • Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
  • Knowledge of SEO Best Practices and AP Style
  • Proficiency in Adobe Creative Suite and Basic HTML preferred
  • Understanding of Google Analytics, Chartbeat is a plus
  • Strong multi-tasking abilities
  • Organized, technical problem solver and quick decision maker
  • Capable of researching, interviewing and writing original news articles
  • Enjoys working in teams and has excellent interpersonal skills
  • Ease with/ability to learn new technology independently and quickly
  • Some schedule flexibility (early mornings, nights, weekends)
  • Maintain positive work environment through active team participation and cooperation with co-workers in all departments
  • Responds positively to feedback


Apply Online
Apply Online at Job Req #27936