Sales Manager

Sales Manager

  • Full Time
  • March 31, 2023

Website Nexstar Media Group, Inc.

Loving, Living, Local


WBOY / NBC / ABC is looking for a SUPERSTAR Sales Manager to join the team at north central West Virginia’s top-rated TV station.  We focus on producing large market quality, while working in the family atmosphere of a small market. We work in a friendly community with a great pace of life and easy access to lots of outdoor beauty and recreation, all within quick reach of many large, metropolitan areas.

This is an opportunity for a leader with the right qualities who creates a positive culture through strong leadership, clear direction, effective coaching, a proven recruiting track record, and a vision of long-term success. We are seeking a dynamic Sales Manager who will lead a team of winning Account Executives. 3-5 years of sales management experience and 5+ years media sales experience is preferred.  Top candidates should have local sales manager experience inclusive of media sales knowledge and/or media sales management experience as it is preferred but not required; excellent motivational, leadership, and forecasting skills along with a proven track record of rate integrity and winning new business.

Strong sports knowledge along with experience in selling high profile sports is also a plus as WBOY ABC & NBC broadcasts NFL & college football, NBA & college basketball, NHL, PGA Golf, Winter & Summer Olympic Games, and more. Nexstar West Virginia stations are the official broadcast partner of West Virginia University Athletics. Our approach to local advertising is a multi-platform goal which utilizes the power of local television and our owned and operated digital assets as well as our audience extension products such as CTV and OTT.

We have a robust track record of preparing employees for promotions within our organization and in our industry as a whole. We offer excellent benefits including paid vacations, holidays and personal days, 80 hours sick leave with pay per year, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teledoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options.  Compensation package will be based on experience.

The Sales Manager will be responsible for leading the day-to-day operations of our Local AEs, including development of new business and achievement of TV and Digital revenue goals as well as but not limited to:

Provides leadership for the broadcast/digital sales teams
Makes decisions regarding hiring, evaluation, promotion, and operation of account executives and sales assistants.
Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
Drives new business development
Manages inventory and revenue forecasting
Manages recruitment, training, evaluation, and development of sales professionals
Prepares budgets and approves budget expenditures
Manages Accounts Receivable
Develops and cultivates client relationships alongside Account Executives



Requirements & Skills: Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience Minimum five years of media sales experience; management experience preferred but not required; solid knowledge of digital technology including mobile and social media platforms. Excellent communication skills, both oral and written Valid driver's license with an acceptable driving record Experience recruiting, guiding, directing, and motivating personnel, including setting and monitoring performance standards Experience establishing long-range objectives and specifying the strategies and actions to achieve them Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills Proficiency with computers, telephones, copiers, scanners, and other office equipment Experience with Wide Orbit Traffic, Strata, Matrix, and comScore, Google Manager and Social Platforms is preferred

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