Digital Content Producer

Digital Content Producer

Nexstar Baton Rouge


The Digital Content Manager is responsible for the daily management and training of digital reporters, editors, and producers in the local newsroom. They oversee and improve the daily packaging and promotion of all digital editorial content published and distributed locally and shared across the Nexstar network of sites and media platforms. They craft and execute a strategy for maximizing readership on, particularly among the local audience, via effective on- and off-site promotion. They lead by example, never hesitating to jump into the mix and create high-performing content as needed.


Attends local editorial meetings and serves as the bridge between broadcast and digital in local newsroom Trains, coaches, and manages team of local digital reporters, editors, and producers—and can effectively perform each of their duties, if necessary Evaluates website analytics and observes traffic trends as part of daily and longterm decision-making for audience growth strategy Monitors all forms of major national, state, and local media (print, TV, digital, blogs and social) for breaking news, trending, and exclusive stories that will grow engagement and drive loyal, local traffic Excellent at writing engaging headlines for various platforms (site, social media, search) and developing this skill in others Assists team in curating a steady stream of high-interest local content that is packaged and promoted in a way that maximizes engagement and repeat site visitation Builds positive working relationships with newsroom staff and management, identifies and works collaboratively on enterprise content, and creates opportunities to market digital content on broadcast Oversees and strategizes for external content promotion via social media, newsletters, etc. Responsible for meeting local site KPI goals


A minimum of 2 years of experience in digital content and journalism Capable of researching, interviewing, writing, and editing original news articles Clever headline writer that gets readers to click and Knowledge of SEO best practices and AP Style Strong understanding of Google Analytics; Chartbeat experience a plus Strong multitasking abilities Organized, technical problem solver and quick decision maker Ease with/ability to learn new technology independently and quickly Enjoys working in teams and has excellent interpersonal skills Proficiency in MS Office; HTML, CSS and Photoshop/Lightroom experience a plus Some schedule flexibility (nights, weekends) Regularly meets measurements of success Measurements of Success: Meets KPIs Ensures local team meets daily deadlines Creates positive work environments for local digital employees Track record of training journalists who prove to be successful


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