VP of Audience Development

VP of Audience Development

  • Full Time
  • Concord

Website New Hampshire Public Radio, Inc. New Hampshire Public Radio, Inc.

New Hampshire Public Radio, Inc.



Audience growth is the beating heart of New Hampshire Public Radio’s strategy. Reaching diverse new audiences and deepening the loyalty of existing users are the keys to expanding the reach and impact of our public service journalism. Likewise, a growing audience supports every dimension of our business, building the resources we need to sustain our journalism. At a time when our democracy is in peril and our politics polarized, our vision could not be more urgent: Through trustworthy journalism, NHPR enriches lives and helps build stronger communities, in New Hampshire and beyond.


As Vice President, Audience Strategy, you will be the strategic leader of NHPR’s audience efforts across all our platforms. You’ll oversee and manage teams that deliver content to our broadcast, digital, social, and live event audiences. You’ll be the organization’s audience data expert, establishing goals for audience growth and mechanisms for measuring it. To ensure that the audience sits at the center of our efforts, you’ll oversee the programming, engagement and marketing functions. You’ll have agency to lead this work thanks to your strong analytical capabilities, deep understanding of the evolving media landscape, experience-honed people skills, and relentless focus on meeting community news and information needs.


This is a role for a generous, easy collaborator. Day to day, you’ll partner with the News Director, Program Director, and Director of On-Demand Audio to craft initiatives that introduce NHPR content to new users and build the loyalty of existing users. And you’ll work with Development teams to optimize the movement of audience members through the conversion funnel. With your colleagues in leadership, you’ll develop a bold blueprint for implementing NHPR’s strategic plan, helping write the next chapter in NHPR’s growth and shape New Hampshire’s leading news organization for years to come.


The Vice President reports to the President and Chief Executive Officer and is a member of NHPR’s senior management team. This position is based in Concord, NH and is a hybrid eligible role.


Preferred Experience:

We’re looking for someone with…


·         At least eight years’ experience directing a marketing or audience development team. A news background and director/C-suite-level skills or experience are helpful;

·         Demonstrated ability to think critically about audience data and apply insights to advance organizational strategy;

·         Experience in driving organizational change;

·         Demonstrated success in leading marketing or audience campaigns (podcast, broadcast, digital/platform/app initiatives) that achieved positive audience and/or revenue results;

·         Demonstrated project management skills;

·         Superior skills at cross-team leadership and collaboration;

·         The highest level of professional integrity;

·         Demonstrated commitment to the principles of diversity, equity, and inclusion;

·         Excellent verbal and visualization skills, especially in the presentation of complicated data;

·         The ability to pivot from setbacks; and

·         Demonstrated ability to create and manage budgets and develop strategic plans.


…but we know there are great candidates who may not have all these qualities or who have important skills we haven’t thought of. If that’s you, don’t hesitate to apply and tell us about yourself.


Compensation & Benefits:

This is a full time, exempt position and the starting salary range for this role is $103,300 to $130,799 annually.


NHPR offers a generous benefits package that includes health and dental insurance; company-paid short and long term disability; flexible spending accounts; 403(b) savings plan with a company match and a free on-site fitness center. Employees are entitled to three weeks of vacation time and twelve paid holidays, as well as paid sick and parental leave.


Things to Know About Us:

NHPR is the state’s foremost news organization, focused on producing accountability journalism and engaging deeply with the diverse communities and people of the Granite State. For 40 years, NHPR has produced incisive local news on the radio and emerging audio platforms, complementing the national and global reporting of our partners at NPR. We make nationally prominent podcasts – including Bear Brook, Outside/In, Civics 101 and Document – and have a fast-growing footprint in digital and social media.


In our leaders – and across the organization – we seek people who are approachable, collaborative, empathetic, optimistic, and solution-minded. Together, we are building a culture based on earned trust, transparency, equity and inclusion. We hold ourselves accountable to our goals and our values. We have publicly stated our commitment to enhancing the diversity of our staff and our journalism. NHPR is intent on being public radio for all of New Hampshire, and to expanding our audience and advancing our mission and vision by deepening our engagement with diverse people and communities across the state and beyond our borders.


COVID-19 Notice:

The health and safety of our employees, their families and the community at large is a high priority for NHPR. Proof of Covid-19 vaccination is required for employment. Individuals must be fully up-to-date with their vaccinations no later than their start date. If you are unable to be vaccinated for medical reasons or sincerely-held religious beliefs, we will consider requests for reasonable accommodation where we are able to provide such accommodations without undue hardship pursuant to applicable law.


*Per the CDC: A person is up to date with their COVID-19 vaccination if they have received all recommended doses in the primary series and one booster when eligible.




NHPR is proud to be an Equal Employment Opportunity employer committed to a diverse and dynamic workplace. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


NHPR encourages people from underrepresented backgrounds to apply, particularly Black, Indigenous, and People of Color (BIPOC); those who are first in their family to attend college; adults without a college degree; LGBTQIA+ community; and people from low-income backgrounds.





Please apply on the job opportunities page of our website, NHPR.org, or through this link:  https://www.applicantpro.com/openings/nhpr/jobs/2576073-789106 ·         Include a Resume and Cover Letter