Marketing Specialist

Marketing Specialist

  • Full Time
  • Chattanooga
  • November 23, 2022

Website Local 3 News/WRCB

NBC Affiliate in Chattanooga TN

Description:

Local 3 / WRCB TV / Digital, NBC in scenic Chattanooga, TN seeks an experienced Marketing Specialist to service established clients and develop new business.

You must have a strong track record of increasing station revenue on existing business in addition to developing new business using television and digital marketing. Minimum of 2 years broadcast television marketing required. If you are a competitor, team player and want to work for a company that cares for its employees, we should talk!

Responsibilities:

  • Sales and service of existing major advertising accounts.  Responsible for the orderly flow of information from and to advertisers, agencies and station.  Responsible for obtaining largest percentage of buys possible.  Responsible for making major presentations to advertisers and agencies including preparation of station and market research (Wide Orbit, Nielsen/ComScore ratings, use of Laptop computer, PowerPoint, creating graphs and one sheets, vendor presentations, digital services, other services and sales tools as may become available).
  • This position has the requirement of bringing in new agency and direct (no advertising agency involved) accounts to the station.
  • Complete timely paperwork affecting accounts such as orders, avails and client correspondence and communicate daily with traffic, production, sales assistants, and sales management in order to expedite client needs.
  • Participate in station training (JDA & Associates) and follow through with research and independent studies in order to assimilate the information.  Keep current with market through monitoring and study of competitive media.  Report to management on market and account status with reports as required.
  • The final duty and ultimate duty of this position is to generate revenue to the station to meet the stations and Marketing Specialist’s budgetary requirement

Requirements:

  • Bachelor’s degree in marketing, advertising or related field preferred.
  • 2-4 years of marketing or marketing communications experience
  • Must maintain a professional appearance and manner
  • Must be able to sell TV and digital marketing plans
  • Excellent oral and written communication; strong public speaking skills
  • Able to direct/contain all elements of negotiation

Contact:

Send resumes to Gregg Acuff, General Sales Manager, Local 3 News/WRCB-TV, 900 Whitehall Road, Chattanooga, TN 37405 or email to sales@local3news.com.
For your convenience, our application is available online at www.local3news.com. Local 3/WRCB-TV is an equal opportunity employer.

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