Marketing Manager

Marketing Manager

  • Full Time
  • Lafayette
  • February 20, 2023



The Marketing Manager will be a highly motivated and creative individual. This position will be responsible for producing effective on-air promotional spots, digital marketing, and special projects.

Work closely with Creative Services Director to conceive, write, produce, and edit compelling on-air promos and image campaigns either independently or as a team.
Work in a fast-paced, deadline driven environment and ensure that assigned projects are delivered on time.
Push the creative team to produce exceptional products for the station & clients while adhering to brand guidelines.
Produce client sponsored promotional content, as assigned.
Assists in planning and managing staffing, training, and performance evaluations for the Creative Department.
Works with Sales Department personnel to make sure that client needs are being met.
Assists in managing all aspects of commercial production based on the client’s plans, conceptualizes those ideas, ensuring that they meet or exceed the client’s success criteria.
Works with Sales Department personnel to schedule clients for pre- and post-production writing, editing, and shooting of spots.
Assists Creative Service Director in assigning projects to staff, overseeing all aspects of production, and verifying that deadlines are being met.
Assists in managing production of content to the established budgets.
Writes, edits, and shoots video for commercial and promotional efforts.
Oversees the creation and implementation of marketing strategies for all Newscasts, Lifestyle programs, franchises, digital platform content, etc.
Performs other duties as assigned.
Conceptualize and implement large scale projects on behalf of the station and clients



Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Excellent communication skills, both oral and written. Minimum five years’ experience in creative media production, with at least two years’ experience in a leadership role (Depending on market size). Experience guiding, directing, and motivating a staff, including setting standards / goals and monitoring performance. Experience establishing long-range objectives and specifying the strategies and actions to achieve them. Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills. Proficiency with computers, telephones, copiers, scanners, and other office equipment. Experience with Microsoft Office and Adobe programs preferred. Proficiency with video recording and editing equipment. Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously. Ability to effectively listen to fully understand a client’s needs and communicate with a team to shape a solution.


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