Responsibilities:

Position Title: Multimedia Marketing Specialist Department: Sales & Marketing Reports To: Sales Manager Location: Cheyenne and Casper Employment Type: Full-time, Commission-Based Why is being a multimedia marketing specialist—selling broadcast and digital—such a great job? It’s the perfect mix of creativity, strategy, and hustle. As a multimedia marketing specialist, you get to work with local businesses to create powerful advertising campaigns that combine the reach of broadcast with the precision of digital. You’re constantly learning, problem-solving, and helping clients grow—and that never gets old. Plus, the earning potential is unlimited. The more you put in, the more you get out. If you're driven, curious, and love the idea of building relationships while building your paycheck, this is the job for you. Position Overview: The Account Executive is responsible for generating advertising revenue by developing and maintaining relationships with local businesses and clients. This role involves selling television and digital advertising solutions to help businesses grow their brands and reach their target audiences. The Account Executive must be highly motivated, goal-oriented, and capable of working in a fast-paced, competitive media environment. Key Responsibilities: Sales & Revenue Generation: Develop and implement sales strategies to achieve individual and team sales goals for both broadcast and digital platforms. Prospect, identify, and secure new business through cold calling, networking, and relationship-building with local businesses and advertisers. Manage and grow an assigned portfolio of existing clients, ensuring repeat business and client satisfaction. Client Relationship Management: Build strong, long-lasting relationships with clients by understanding their business needs and providing effective advertising solutions. Serve as a trusted advisor, educating clients on the benefits of TV advertising and digital marketing solutions. Conduct regular meetings and presentations with clients to propose advertising plans and review campaign performance. Advertising Campaign Development: Work with clients to create tailored advertising campaigns that align with their marketing goals and budgets. Collaborate with the station’s creative team to develop compelling ad copy, visuals, and multimedia content for TV and digital platforms. Ensure timely and effective execution of campaigns, from initial proposal through post-campaign reporting. Digital Sales: Promote digital advertising solutions including website display ads, social media, and OTT (over-the-top) streaming services. Stay up-to-date on emerging digital trends and tools to offer clients the most current and effective marketing strategies. Reporting & Forecasting: Track and report on sales performance, including forecasting future revenue opportunities. Prepare sales proposals, presentations, and contracts in alignment with company policies and pricing guidelines. Monitor and analyze advertising campaign results, delivering post-campaign analysis and insights to clients. Collaboration: Collaborate with the production team, creative services, and traffic department to ensure flawless campaign execution. Work closely with other sales team members and management to share insights and strategies for maximizing revenue. Attend station-sponsored events, community activities, and promotional efforts to network with potential clients and represent the station.