The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.
Provides leadership for the Creative Services team
Develops and executes promotions strategies to enhance station competitiveness
Manages and leads the department to create new and profitable events
Manages recruitment and development of talented promotions team members
Prepares budgets and approves budget expenditures
Resolves customer complaints regarding promotions
Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
Creates and reviews operational records and reports to assess the efficacy of promotions
Creates client promotions and promotional proposals with members of the Programming and Sales teams
Performs other duties as assigned
Requirements:Requirements & Skills: Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience Fluency in English Excellent communication skills, both oral and written Minimum five years’ experience in media promotions Valid driver’s license with an acceptable driving record Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance Experience establishing long-range objectives and specifying the strategies and actions to achieve them Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
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