KADN/KLAF, the FOX and NBC affiliate in Lafayette, LA, is looking for an experienced Multimedia Sales Manager.
This position is primarily responsible for managing the station’s digital and local broadcast television revenue budgets, implementing successful digital products plus digital and television campaigns, and implementing sales training and processes to ensure all digital and television revenue targets across all platforms are met or exceeded.
Responsibilities:Responsible for meeting or exceeding the overall station television & digital budgets Oversee digital/television invoice recon & pacing each month Training team members on our digital product suite features and benefits, and providing coaching and development to maximize revenue and customer satisfaction Accompany account executives on multiple sales calls weekly serving as the “Digital Product Expert,” to assist station clients in developing digital marketing plans while completing those products with television Monitor, optimize, and report on digital/television advertising campaigns to achieve superior results Utilize Matrix CRM daily Using Google Analytics & other campaign monitoring tools in order to provide clients with constant reporting insights about their campaigns Maintain daily monitoring on active digital/television campaigns: Verify orders are booked and billed correctly Execute campaigns and produce reports for active campaigns Monitor campaigns for timely delivery and suggest optimization to GSM Keep GSM informed of any critical fulfillment/workflow issues Assist AEs when needed with proper order entry, insertion order entry, and billing Review quality of campaigns to be booked before implementation Enhance the current “workflow” to ensure the smooth transition of all campaigns: order entry to fulfillment Examine click thru URLs and ad destination/landing pages for accuracy Look at websites of active digital campaigns and those to be booked to ensure quality and therefore good campaign performance Look for upsell opportunities within existing digital & television campaigns Bring these opportunities to the AE as well as GSM Other duties as assigned by the General Sales Manager.
Requirements:2+ years of digital product knowledge with a deep understanding of digital sales processes, platforms, and technologies such as Targeted Display, Geo Fencing, Digital Video, OTT, CTV, Paid Search, Paid Social, SEM, SEO, etc. Strong communication and presentation skills Strong problem-solving skills and ability to think creatively developing innovative solutions to meet client needs Proven ability to meet and exceed sales targets Experience in project management and ability to manage multiple projects at the same time Outstanding interpersonal skills; a team player Assertive, goal-oriented and self-motivated Excellent verbal and written communication skills Proficient in MS Office Suite including Excel, Word, Power Point and Outlook, and others as needed Understanding of selling content on multiple platforms Must have personal insured transportation & a valid driver’s license
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