Digital Advertising Specialist

Digital Advertising Specialist

  • Full Time
  • Washington
  • June 12, 2022

Website Hubbard Broadcasting


As part of the advertising and marketing implementation team, you will coordinate the effective and efficient activation of digital and custom media marketing programs. Digital ad operations, campaign performance reports, social media ad placement, writing digital ad copy, updating sponsored content pages and the production of client marketing collateral are some of the areas of focus as you help implement the marketing/business objectives of clients and overall business strategies of the Company.


Job Responsibilities Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (Google Ad Manager-GAM) to ensure timely, accurate implementation, as well as full delivery. Develop and implement paid social media campaigns through WTOP and FNN accounts promoting partner content. Coordinate the development of online advertisements including overseeing the creative design and content development that meet the marketing/business objectives of clients, furthering client's brand strategy, and promoting successful campaigns. Assist in the execution of client custom media projects from implementation to completion. Compile, analyze and retrieve data/metrics to be used in the production of comprehensive and detailed campaign recaps. Assist in writing ad copy Using WordPress to update Native/Sponsored content pieces on and


Qualifications Bachelor's degree preferred. Strong attention to detail required. Experience in Microsoft programs PowerPoint and Excel required. Demonstrated ability to create internet based and digital media marketing solutions. Skills such as  these are not required, but they are a plus; Experience with Google Ad Manager (GAM), Social Media Marketing (Facebook, LinkedIn, Twitter, etc...), AdX, AdSense, WordPress, Google Analytics, Adobe Creative Suite, HTML/Java Script, Flash, and/or streaming media. Completion of Google Analytics Certifications a plus. Ability to establish and maintain customer relationships, communicate effectively with a wide range of personalities in a professional and courteous manner. Project an appropriate professional appearance. Ability to work in compliance with Company policies and procedures. Ability to function in a team environment. Ability to work established daily/weekly schedule. Ability to communicate in English both verbally and in writing. Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, calculator, etc...) for extended periods of time. Ability to hear and speak clearly and follow both oral and written direction. The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.


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