• Full Time
  • Springfield
  • WGGB-TV/Gray Television, Inc. is a drug-free company
  • November 27, 2023

Website Gray Television


Western Mass News is looking for a highly qualified candidate to become a Sales Manager with both Local and Digital sales management responsibilities. The ideal candidate has a solid track record of successfully driving new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community. Strong technical expertise is also a must – pricing & inventory management, negotiating business to drive revenue & share, and pending/forecasting/budgeting. We have a great culture & talented sales team driven to succeed.


Duties/Responsibilities include (but not limited to):
  • Work in collaboration with sales management to foster & promote a positive, successful culture.
  • Passion for recruiting, coaching, training, and developing multi-platform sellers.
  • Manage a team of Account Executives (AE's)
  • Guide and oversee the local sales teams' selling efforts to achieve/exceed revenue goals with agency and direct clients across all platforms.
  • Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AE's accountable & on track to achieve/exceed revenue goals.
  • Cultivate & maintain excellent agency and direct relationships with existing & new clients.
  • Possess emphatic levels of customer service with the goal to exceed clients' expectations.
  • Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
  • Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans.


  • Candidate must possess strong leadership, motivational, and sales experience in addition to a proven track record of top performance.
  • Exceptional skills in recruiting, coaching, and training sellers.
  • A minimum of 3 years of experience in local television broadcast and/or digital sales management, strategic planning, and a proven track record of leadership and sales success, including the development of new local direct revenue & agency negotiations.
  • Solid understanding of how television & digital products work together to create success for clients. Very strong digital product knowledge to include a full suite of solutions – OTT/CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc.
  • Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals.
  • Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold.
  • Strong organizational, written, and presentation skills within a fast-paced environment.
  • Ability to build and maintain positive customer relationships.
  • Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits.
  • Proficient in key industry software platforms – Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc.
  • Bachelor's degree from a four-year college or university preferred.
  • Must have a valid driver's license, good driving record, and auto insurance.


Apply Online
Interested applicants may go to, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

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