Director, Creative Services – ABC15/CW61, JR027327

Director, Creative Services – ABC15/CW61, JR027327

  • Full Time
  • Phoenix

E.W. Scripps Media Inc d/b/a KNXV-TV ABC15 and KASW-TV CW61


Director, Creative Services – ABC15/CW61

ABC15 and CW61, Phoenix’s ABC and CW affiliates, is seeking a proven and innovative leader who can increase audience and revenue share by driving the marketing and branding efforts of the station on multiple platforms.  Working closely with the General Manager, News, and Digital Directors, the Director, Creative Services, will develop and lead the brand strategy and execution for all platforms, including supervising all aspects of station promotion, marketing, and community relations.  With the executive team and corporate marketing director, the CSD will use research-based analysis and creative insight to establish goals, set priorities, and motivate station employees.


Consistent with our commitment to maintain a safe workplace free of known hazards, all employees and visitors are required to be fully vaccinated against COVID-19. We also may require staying up to date on booster shots in the future based on Food and Drug Administration (FDA), Centers for Disease Control and Prevention (CDC) and manufacturer recommendations. If you are hired, we will require you to verify that you are fully COVID-19 vaccinated by Dec. 1, 2021 or your start date, whichever is later, unless approved for a medical or religious exemption by Scripps in writing. This requirement excludes positions located in Montana.


At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity, and inclusion at


The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff and Court TV Mystery. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state, or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.


  • Oversee the brand image strategy and execution, including supervising all aspects of station promotion and marketing using on-air and outside media resources.
  • Responsible for the development of promotional strategic plans, multi-channel marketing plans, promotional social marketing plans, and digital/social promotion for ABC and CW networks.
  • Develop and monitor annual budgets for Creative Services Department, perform other duties as may be assigned by station GM and corporate management.
  • Supervise and schedule day-to-day activities in the Promotion Department for station.
  • Develop multi-channel, digital, and social promotion; monitor station’s digital properties.
  • Supervise staff and schedule day-to-day activities in the Creative Services Department for the station.
  • Liaison to network and syndicators regarding the station's promotional activities.
  • Use data to improve digital/social and on-air performance.


  • Four-year college degree in Marketing, Journalism, Communications, or other related field preferred or equivalent business experience.
  • Minimum five years of progressively responsible multimedia creative/management experience in the areas of promotion, production and/or creative services for medium to large market.
  • Proven track record for development of successful multi-channel marketing concepts and branding efforts.
  • Possess a keen interest and understanding in the latest technology and social media channel applications as applicable to marketing.
  • Must possess effective leadership, interpersonal, and management skills, as well as the ability to work well with team members.
  • Possess the ability to conceive, produce, implement, and measure strategic marketing plan based on research.
  • Organization and prioritization of multiple projects.
  • Expert use of Office software.
  • Working knowledge of WideOrbit preferred.
  • Working knowledge of non-linear editing systems.
  • Working knowledge of graphic creation and compositing software.
  • Functional understanding of video routing, studio and field cameras and live production systems.
  • Must be able to sit/stand/walk for extended periods.
  • Ability to lift up to 40-50 pounds.
  • Valid driver's license with clean driving record.


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