Administration
The people responsible for producing all advertising revenues for a station, the sales department must understand the business climate in the community and must have a strong knowledge of the interests of the station audience. Some stations have multiple levels of sales personnel or Account Executives who specialize in National, Regional and Local sales.
REQUIREMENTS: Many sales positions require experience, but it is a position newcomers to broadcasting can get into.
The account executive is the person who sells advertising and works closely with marketing businesses to the station listeners.
The account executive is the person who sells advertising and works closely with marketing businesses to the station listeners.
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