Responsibilities:

Key Responsibilities: Sales & Revenue Generation: Develop and implement sales strategies to achieve individual and team sales goals for both broadcast and digital platforms. Prospect, identify, and secure new business through cold calling, networking, and relationship-building with local businesses and advertisers. Manage and grow an assigned portfolio of existing clients, ensuring repeat business and client satisfaction. Client Relationship Management: Build strong, long-lasting relationships with clients by understanding their business needs and providing effective advertising solutions. Serve as a trusted advisor, educating clients on the benefits of TV advertising and digital marketing solutions. Conduct regular meetings and presentations with clients to propose advertising plans and review campaign performance. Advertising Campaign Development: Work with clients to create tailored advertising campaigns that align with their marketing goals and budgets. Collaborate with the station’s creative team to develop compelling ad copy, visuals, and multimedia content for TV and digital platforms. Ensure timely and effective execution of campaigns, from initial proposal through post-campaign reporting. Digital Sales: Promote digital advertising solutions including website display ads, social media, and OTT (over-the-top) streaming services. Stay up-to-date on emerging digital trends and tools to offer clients the most current and effective marketing strategies. Reporting & Forecasting: Track and report on sales performance, including forecasting future revenue opportunities. Prepare sales proposals, presentations, and contracts in alignment with company policies and pricing guidelines. Monitor and analyze advertising campaign results, delivering post-campaign analysis and insights to clients. Collaboration: Collaborate with the production team, creative services, and traffic department to ensure flawless campaign execution. Work closely with other sales team members and management to share insights and strategies for maximizing revenue. Attend station-sponsored events, community activities, and promotional efforts to network with potential clients and represent the station.