Website WSFA 12 News WSFA 12 News
WSFA 12 News
Description:
WSFA 12 News is seeking a Director of Sales to capitalize on the strength of our powerhouse station ratings along with our ever-growing digital platforms. You’ll be supported by seasoned sales managers, talented sellers, Gray Digital Media, and exceptional support staff. In collaboration with the General Manager, the Director of Sales will set the tone for all local, national, and digital sales efforts. You’ll be encouraged to think big and aim high as we expand our team and strengthen our market presence. This role demands an entrepreneurial mindset, a competitive spirit, and a commitment to creating solutions for our clients. The DOS will oversee all facets of the Sales Dept, including staff management, inventory optimization, revenue goal setting and achievement, as well as budgeting.
Responsibilities:
Duties/Responsibilities include, but are not limited to: - Five years or more of experience leading the broadcast and digital sales teams. - Skillful collaborator willing and able to work closely with other departments to create station wide success. - Seasoned leader who leads with positivity-experienced at managing and growing a team. - Developing and implementing sales strategies to exceed revenue targets in local, national, digital, and new product sales. - Driving new business development. - Managing inventory and revenue forecasting. - Recruiting and developing talented sales professionals. - Preparing budgets and approving expenditures. - Addressing customer complaints related to sales and service. - Planning and directing staffing, training, and performance evaluations to enhance sales and service programs. - Determining inventory, pricing, and discount rates. - Creating and reviewing operational records and reports to project sales and assess profitability. - Overseeing the Accounts Receivable efforts for the Sales Department. - Performing other duties as assigned.Requirements:
Qualifications/Requirements: - Must have a strong knowledge of digital platforms along with broadcast. - Bachelor's degree in marketing, Advertising, or Mass Communications, or related field, or an equivalent combination of education and work experience. - Strong communication skills (verbal and written), with the ability to communicate effectively in both individual and group settings. - Ability to present, negotiate, close deals, and build long-term relationships. - Thorough attention to detail - Minimum five years' experience in media sales leadership. - Experience guiding, coaching, and positively motivating subordinates, including setting performance standards and monitoring performance. - Experience establishing long-range objectives and specifying the strategies and actions to achieve them.Contact:
Mark BuntingYou must sign in to apply for this position.