Research Director (TV Sales)
Posted: 2012-06-08
San Diego, CA

Description: KFMB (CBS-San Diego) is looking for a Research Director for TV Sales to interact directly with clients to ensure understanding of research material both in-office and in the field.

Responsibilities: Position will be required to: Manage overnight market ratings data; Ensure accuracy of Nielsen reporting; Analyze ratings statistics; Provide and present comprehensive analysis of audience viewership as well as competitive market trends and changes; Assess and analyze variances in ratings and audience data to draw conclusions and make recommendations on syndicated programming opportunities; Manage and maintain OneDomain software database; Create audience estimates; and Maintain current program availability and rates. Position will also need to update and generate competitive spending reports for the sales team; Create dynamic sales and research presentations; Accompany sales account executives on sales calls; and Train new employees in applicable software, television research methodology, and proper use of research tools.

Requirements: PowerPoint and Excel proficiency is a must and candidates must have previous experience with OneDomain, Wide Orbit, and Matrix software. Knowledge of local competitive media & experience with qualitative research databases such as Scarborough, nMRI, Comscore, Simmons, etc. is also required. Experience in new media, social media monitoring and emerging technology is a plus. Candidates must possess a current valid driver's license and be able to provide proof of current automobile insurance.