Director of Marketing and Research

Posted by Connecticut Public Broadcasting, Inc.

Hartford, CT
Posted: 2017-08-29

Description:

Connecticut Public Broadcasting, Inc. in Hartford is looking for a qualified Director of Marketing and Research. The Director of Marketing and Research works with the marketing team to direct and implement data-driven brand and marketing initiatives that build brand equity; promote CPBN programming and initiatives; drive audience and membership growth and engagement on all platforms; and support diverse fundraising activities. The ideal candidate will possess strong strategic, campaign development and copywriting skills, as well as data analysis and digital marketing skills.

Responsibilities:

Research and Data Analysis:

  • Lead and inform data-driven marketing decisions.
  • Direct market research collection, analysis, and interpretation of market data.
  • Align leadership and new initiatives with market research and audience/member insights.
  • Conduct customer, brand and market research initiatives.
  • Drive analysis of market trends, public media developments, and changes in external audiences’ preferences to identify opportunities and risks impacting the organization’s growth.
  • Monitor website analytics and SEO standing, provide strategic recommendations for content additions, updates, changes.
  • Provide ideas for improved user experience and conversion optimization on websites.

Strategic Marketing:

  • Develop and execute strategic, integrated marketing plans and campaigns that achieve specific goals.
  • Develop and implement marketing campaigns to support programming, new product introductions, and fundraising initiatives.
  • Develop integrated marketing plans designed to achieve specific marketing objectives, (e.g. growing audience/listeners/users/viewership; increasing engagement; attracting /converting new members, attracting sponsors and funders, etc.).
  • Provide concept development and copywriting for initiatives that may be executed on
    radio, television, print and online.
  • Provide creative development and implementation of strategic social media and online
    marketing campaigns to attract/convert/engage and build brand advocacy.
  • Develop content marketing strategies for implementation; assist with email marketing
    initiatives.
  • Create and implement marketing programs designed to support specific fundraising
    initiatives, including underwriting, membership drives, and leadership giving programs.
  • Act as a steward of the brand, ensuring that all initiatives are in line with mission.
  • Develop and manage expenses and budgets.
  • Negotiate with media partners to guarantee advantageous contracts.
  • Demonstrate excellent communication, writing and interpersonal skills.

Contact:

To Apply: Send resume, cover letter (including where candidate learned about the position), and salary requirements to: Human Resources, Connecticut Public Broadcasting, Inc., 1049 Asylum Avenue, Hartford, Connecticut 06105 or email to humanresources@cpbn.org. No phone calls, please.

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

Job posted by an Equal Opportunity Employer

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